HOW IT WORKS
We build search engine friendly, responsive websites. Our process is made to deliver results quickly and efficiently! We are conveniently located in Lenox, IA
Phase 1: Audit
We will meet with you and get to know about you, your brand, your vision, and how the website design will help you reach your goals.
WHAT WILL YOUR WEBSITE DO?
What functions and features will your website have? What kind of content do you want to put out there? What are your overall marketing goals? In short, we'll thoroughly discuss your expectations.
KNOW YOUR CUSTOMERS
We’ll investigate how well you really know your customers so we can identify what kind of content interests them. We'll use their demographic data and find out what kind of information keeps them engaged.
PAST TO FUTURE
We can’t set and measure goals if we don’t know where you started. We’ll audit your current website, SEO and marketing efforts and set benchmarks based on where you want to go.
Everyone has competition, but it's important to know how you stand out from them. We’ll research their websites to see what content is peaking interest with their audience, how effective their keywords are and what they are doing online. Then, we will design a website that will give you an edge with design, usability and SEO.
Phase 2: Creation
Now that we know more about you and your competition, we can start putting together your website!
The sitemap is the basic structure of the website navigation, and is extremely helpful in the next steps of the process.
The style tile is a brand guideline for your website where we map out the fonts and colors we will use. This headline and paragraph font styles, colors and size, navigation styles and the style of images that may be used.
We put the structural ideas into a design so that you understand the positioning of major items and the flow from page to page.
Phase 3: Development
During the development phase, your website will start coming together. The coding process begins and we pull together the sitemap, style tiles, wireframes and content to build the design and layout of the web pages. The amazing part is that you’ve been a part of the entire process and now you get to see your vision become reality!
Phase 3 is the longest of the four phases in our web design process. A lot of work is being done with page layout, custom graphics, icons, infographics, text layout and all of the responsive coding to make the site work across all devices.
Phase 4: Launch
This is the most important and critical stage of the entire process. We prepare the site to transition to a live environment and make sure nothing was left out or overlooked.
There are so many variations of computer operating systems, browsers, devices, resolutions and personalized settings, you will always find a view that looks a little off. Our goal is to test your website across multiple devices and platforms to make sure everything looks great.
DOMAIN MAPPING, 301’S & 404’S
When launching a new website or redesigning a current website, we want to map URL’s to keep or improve SEO. We also install tracking programs such as Google Analytics (or a service you prefer) and submit your sitemap to the major search engines.
AFTER THE WEBSITE DESIGN
After we’ve completed your website and it has gone live, we are here to assist with all maintenance and questions through our monthly maintenance plans or à la carte support services. We want you to be successful and enjoy the final product!